The Weeknd debuted a new music video for his song, "Popular," with Madonna and Playboi Carti during Fortnite Festival. It capped off the singer's takeover of Season 1 of the event. Fans playing the game were able to watch the video in a new dedicated viewing area in Jam Stage.
The video played on repeat from February 15 at 7:00 PM, ET through February 18 at 7:00 PM, ET. As of Sunday afternoon, it's not available in an official capacity anywhere else.
The Weeknd Performs At Wembley Stadium
LONDON, ENGLAND - AUGUST 18: Abel 'The Weeknd' Tesfaye performs at Wembley Stadium on August 18, 2023 in London, England. (Photo by Samir Hussein/Getty Images for ABA)
The Weeknd previously discussed the making of the song during an interview with Apple Music’s Zane Lowe. “I’m proud of it. I’m definitely proud of it," he said, last year. "Me and Carti had this… I mean, we’ve jammed out before. We’ve had a different version of this song prior. So I’ve had these vocals for a while and I’ve kind of just worked around it, and then kind of kept it in the tuck. But now it felt like it was time. It was time. And it felt right and it felt cohesive with this album that I’m working on right now. Or that I just actually finished. The Idol soundtrack, yeah. And so I’ve been producing the song for a while. And then Madonna, Madge. She’s the ultimate co-sign for this song, for this album, and for this TV show. And you’ll hear more of her in the show as well, too. She is the ultimate pop star.”
The Weeknd Appears In Fortnite
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Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.
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